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National Geographic Book Publishing Group Chooses MAPublisher

– Leading book and atlas publisher used Avenza’s product in its new, award-winning Atlas of China –

Toronto, ON, April 15, 2008 – Avenza Systems Inc., producers of MAPublisher cartographic software for Adobe Illustrator and Geographic Imager spatial tools for Adobe Photoshop announces that the National Geographic Book Publishing Group in Washington, D.C., has chosen its MAPublisher software for the creation of maps for its newly released Atlas of China.

Multiple MAPublisher fixed and floating licenses have been purchased by the National Geographic Book Publishing Group, along with onsite MAPublisher training for its cartographic designers and technicians.

“MAPublisher played an integral role in the development of our China political map that we produced at 1:6,750,000 for our new Atlas of China. Avenza’s software is smart, powerful, and very effective in manipulating and organizing innumerable types of spatial data for a variety of thematic applications,” said Carl Mehler, Director of Maps for the Book Publishing Group. “The engineers and customer service group at Avenza continue to provide us topnotch support and innovative solutions for our cartographic pursuits. MAPublisher serves as the foundation to our desktop georeferencing applications and map production, and we utilize Avenza’s leading-edge program on a regular basis in our workflow,” he added.

“We are thrilled to have been such an important part of the production of this wonderfully rich and comprehensive atlas,” said Ted Florence, President of Avenza Systems Inc. “We work very hard to provide our customers with quality solutions and service and it is delightful to be recognized in this manner by such a prestigious organization,” he added.

More about MAPublisher and Geographic Imager

MAPublisher is powerful map production software for creating cartographic-quality maps from GIS data. Developed as a suite of plug-ins for Adobe Illustrator and Xtras for Macromedia Freehand, MAPublisher leverages the superior graphics editing capabilities of these applications with the strength and power of GIS data. Full details and downloadable demo versions are available at

Geographic Imager is powerful software for working with spatial imagery in Adobe Photoshop that leverages the superior image editing capabilities of this raster-based image-editing software. Geographic Imager enhances the already commanding Adobe Photoshop imaging environment by adding all the tools and technology necessary to support the import, edit, manipulation and export of geospatial images such as aerial and satellite imagery. Full details are available at

More about The National Geographic Atlas of China

Boasting more than 300 full-color maps and illustrations, this essential new atlas dramatically highlights the tremendous changes occurring within China. National Geographic maps the entire country with sections covering all provinces, including towns, cities, and transportation networks, to provide rich, comprehensive, and meticulously researched coverage of China’s dynamic landscape. For the millions of spectators planning to visit or view China’s upcoming events, the many vacationers who tour the country each year, companies doing business with China, students of history and geography, and others interested in world events, this timely reference will prove indispensable. For more information and to purchase a copy of the atlas visit

More about Avenza Systems Inc.

Avenza Systems Inc. is a privately held, award-winning supplier of powerful map-making software and affordable geodata products. Led by its flagship MAPublisher product for Adobe Illustrator and Macromedia Freehand and new Geographic Imager suite for Adobe Photoshop, Avenza has brought GIS and geographic workflows to the mainstream graphics and imaging environments. The Company also offers product training and consulting services. Visit for more details.

For further information:
Avenza Systems ● 416-487-5116 ● ●

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